I showed the watch to a friend yesterday and he loved it too.
I personally love the Skagen brand, its a really well made and crafted watch.
I wanted a minimalist watch designed with subtlety and pragmatism but retaining a cool design ethos.
I wanted a flat face on the watch so that it would be scratch resistant and wouldnt reflect light making it difficult to read.
The design is minimal and modern so stands out, plus the colour details on the second timer adds enough lift to make it stand out.